This is a short on the New Media Cincinnati Meetup from July 11 at Rookwood Pub. Daniel Johnson Jr. is our emcee and chief moderator again. This was about 25 minutes of bouncing around with my little home camera so quality is so-so, but you should get the idea. As always, this is an informative meeting…always enjoy introductions and new people, and these folks have really helped me learn about Social technology and other media tools. Thanks DJ Jr. Ann L., I think I ran out of battery or tape by the time you got up…my apologies.

As an exercise to prepare for Saturday’s “What I learned at PodCamp Ohio2,” I’m putting to pen the most significant bytes of value and information that I stored away from the day.

First and foremost, I’m glad to be a part of the fraternity/community of podcampers and would like to go on record to say that you can’t beat the value of these offline Social Media gatherings with anything else out there.

I was a little confused most of the time trying to figure out which seminar to sit through. There was so much good stuff, that I found myself catching 20 minutes of this one, 15 of that one, half hour of the podcasters, etc. Equally cool was that it was on campus of “The Ohio State University,” and the facilities were fantastic—and so was the hospitality. I don’t know who came up with the Mex Cuisine, but that was equally excellent.

I’d like to comment briefly on the atmosphere which I liken to almost “fellowship,” status. I’ve not met a nicer group of individuals who seem genuinely interested in everyone else’s well being. I guess it goes hand in hand with other Web 2.0 stuff that “free” is okay… although Jason Falls has some great thoughts about why “Free” may not be so good in the end.

Alright, here’s what I personally chased around @ Podcamp…Podcast Consumer 101 by Michael Dell ( http://www.mikedell.com/), Creative Commons by Michelle Lentz (http://www.wine-girl.net/), Audacity Hands-On by Lumpy Lemke, Enterprise Blogging by Alison Bolen of SAS Institute, Live Podcast w/The Guys, Why your Digital Sucks w/Michael McDermott of BashFoo, Usability & Utility by Carol Smith of Midwest Research, Recording & Editing by Daniel Lewis (The Ramen Noodle) & Barely, Online Video Distribution with Sheila English, Missed in Digital Revolution w/David Esrati of New Wave, and wouldn’t have missed Cliff Ravenscraft of Podcast Answer Man- Getting the Right Equipment “The First Time.”

That’s who I saw, here’s what I learned(abbr.) – I now understand Creative Commons(sorta), Audacity is cool, you can be a “Thought Leader,” or “Community Builder,” Podcasting is “Flipping Fun,” Blog 200 words if blogging everyday — plus, follow and join blogger conversations, Develop websites in iterations, Optimal web videos are around 90 seconds, If you’re not Web 2.0-ing, you’re a dinosaur, and finally if you want to do podcasting, call Cliff Ravenscraft. There, that’s what I learned at Podcamp Ohio.

I heard this week from Debba Hauppert that Podcamp Pittsburgh is coming up in the fall, and that’s two days… Double awesome.

Oh yea, thanks to the Blogger’s who told me to take the Websitetology seminar from Dave Esrati which I just got back from… You can quote me, “That was a good tip.”

Jim

Conversation was with Jim Sutter-President DVP, Podcast/Broadcaster Dylan Combs, Don Sceifers of EditVDO, Jeff Wasserstrom, and Tom Rockhold of Franklin Comp. Services. It was very info oriented as you can see here. We hope to do podcasting, and videocast again in the near future.

Enjoy. and comment if you’d like. If stream is a little flaky, you can go to UStream link to check it out as well. JS

“This pretty much explains it.” JS

Condensed from: Michael A Jones in Video Marketing

Why add video to your web site? To make more money! That’s of course assuming your web site is there to promote your products and services. How can adding video to your web site make you more money? Consider these facts about the way the brain works.

Georgi Lozanov in the 1960’s laid the foundation for what the West would later call accelerated learning. Various dominant learning modalities were categorized which included audial, visual, and kinesthetic. Although our brains absorb information from all our senses, it was discovered that every individual has a preferred learning modality. Identify it and you can learn must faster.

It was also discovered through many tests that a majority of people like to learn visually. They like to see things as they absorb information. Some studies even put the figure as high as 65% of the population who absorb and recall information best by seeing.

Now can you see where this fits in when we talk of why you should add video to your web site? Pictures can make a huge difference in the way your message comes across. You can state something but when you show a picture of it, well, the effect is immediate.

Using 24 cameras, an English photographer by the name of Eadweard Muybridge-way back in 1870, photographed a horse in fast motion. The series of photographs settled a debate of the day as to whether all four hooves leave the ground when a horse is running. The resulting ‘movie’ proved conclusively that they do.

This presents an amazing opportunity for the modern day marketer. Add video to your web site and you capitalize on this highly successful modern medium to get your message across. A large number of people think in pictures. So if you have a video presentation highlighting aspects of your products and services, think of how your sales conversion rates can increase.

Also, when you add video to your web site, you keep visitors there longer. Isn’t that another key aim of any webmaster? Using a tool like Google Analytics, you can measure the average time spent on your web site or on your web page. The longer a visitor stays on your site the greater the chance they will take action, either by browsing further on your site, or clicking on the link that will lead to the action you want.

As an experiment, why not add a video to your web site on one page, and then make a copy of that page without the video. Then do a split test and track the visitor behavior over a period of days or weeks. You may be astonished at the results.

Here’s another idea. In addition to adding video to your web site, why not add video to your blog? You may see your sales or signups soar as a result.

So to boil it all down, why add video to your web site? To make money. Why keep spending out trying to get more traffic when you can increase the sales conversion ratio of the traffic you already receive. Make your web site ’sticky’ by adding video so your visitors will not just click away but engage and actually stay a while. The longer they stay the better for you. Moving pictures are worth “More than 1000′s of Words.”

- Used by medical students to research, and collaborate with field experts
- Twitter for patient and Doctor communications
- Paging capability between Doctors and hospitals(update physician activities)
- Twitter use between hospital/patients
- Device feedback between patient and physician (monitor device tweets data)

To view in larger format >>> http://www.dvpmultimedia.com/dvpmultimedia_twittermedicalnews.html